Two-color "Uno, La Mela" screen printed on dropjet paper 200g mq 50x70 cm belonging to the nature series. Very lively and elegant, this splendid work aims to depict the archetypal nature of the apple, purging it of all superfluous formal details and representing it in its purest form. Printed on dropjet paper closed on the horizontal sides by two plastic profiles that allow it to be hung, La Mela finds its place in children's rooms, in a kitchen, in a study. Designed by Enzo Mari in 1963 for Danese Milano.
The numbered serigraphs of the Nature Series, designed by Enzo Mari and produced by Danese, propose to represent subjects of nature respecting the innate idea that one has by evoking them. The number one screen printing is the Apple, designed in 1963. The fruit is voluntarily reproduced in its original form, like a model, eliminating the superfluous and enhancing only its significant qualities. Enzo Mari's choice of eliminating the superfluous in favour of meaning is to be found in the author's intention of wanting to identify the observer as much as possible with the work, in order to create an emotional connection and representative. The result is an elementary image of the apple, with a full shape and the dominant red colour on a white background. The subject thus becomes an icon, an apple that is La Mela. Choose La Mela and discover the other fantastic works by Enzo Mari for Danese Milano here, on Newpop.it!
Dimensions: Width 50 cm, Height 70 cm
Materials: Paper
About Brand
Danese was born in Milan in 1957 as a brand of Made in Italy that has brought Italy and its creativity to the top of the world. The philosophy that the company intends to carry out the needs of mankind, configuring itself as a creative laboratory from which ideas and answers to the needs of evolving society are concretized. The Danese, in the early years of its history, collaborated with designers, unknown at the time, who contributed to writing the history of design: among these, Bruno Munari and Enzo Mari certainly stand out, inventing timeless everyday objects: gifted of a timeless beauty that is always up-to-date but above all useful for solving human needs.
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