Alessi 90010/I two-piece ashtray

Born in 1921, Alessi was gradually evolved becoming a leading exponent of the "Italian design factories", capable of creating a stable and lasting connection between the most interesting expressions of international creativity and the public, the market. Its mission is to translate international creativity into objects capable of satisfying the dreams and desires of the public it addresses. Alessi makes the ordinary extraordinary: it creates the right balance between aesthetics, functionality and quality in her everyday objects, making them fascinating and unique. It was been defined as a dream factory: through its products, in fact, it responds to the need for happiness, art and poetry common to all men. Open to change and innovation, Alessi was always distinguished itself for being a real industrial research laboratory in the field of applied arts, not a simple industry in the classical sense. Despite the openness to innovations and new technologies, Alessi remains tied to the traditions and cultural background of its territory. He manages to create a balance between innovation and tradition by making handicrafts with the use of machines. Since 1921, and still today in the Crusinallo di Omegna factory, Alessi has mainly focused on the production of products created by cold working metals. In recent decades it was included in its range many other materials such as wood, porcelain, glass and plastic, expanding its catalog and forming unique products, oscillating between technological complexity and typical details of craftsmanship.